The Borderlands Movie Barely Made Back Its Marketing Budget

Gearbox's foray into the world of major motion pictures has not been the rousing success intended, failing to galvanize players to go outside and see the thing. With the film's bombing at the box office and its theatrical run now all but over, it seems Borderlands did manage back its marketing budget, so that's something.

As reported by PC Gamer, bringing in just $31 million, that tidy chunk of change will just cover the film's marketing budget of $30 million, which is to say nothing of the reported $115 million it cost to make on top of that. After all, Cate Blanchet, Jack Black, Kevin Hart, and Jamie Lee Curtis don't come cheap! To put that in perspective of other video game movies, the awful Karl Urban, Dwayne Johnson DOOM movie from 2005 made about $60 million, and 2022's much better Uncharted, around $400 million.