Report Claims Call Of Duty Has Sold AI Generated Content Through In-Game Store

Tech outlet WIRED has put out a big report this week on AI in the video game industry - and that very report claims that Call of Duty has previously sold some AI generated content via the Modern Warfare 3 storefront.

There's been no confirmation of this from the teams behind the series, but according to the outlet, AI had a hand in creating this cosmetic pack for MW3. We'll include a tweet below to show the supposed AI developed content:

Now, because lots of cosmetic DLC is regularly rotated in and out of the Call of Duty store, this pack isn't necessarily purchasable now. The report says that the pack was "made by the end of the year" - that being the end of 2023; when Modern Warfare 3 first launched.

The report also claims that by July 2023, Activision had "approved the use of certain generative AI tools in creating concept art and marketing materials", but no specific examples of this being put into practice were mentioned - outside of the above DLC pack.

Anyway, we must stress that this is all reported information at the moment and shouldn't be taken as gospel - we just figured that it was interesting to think about nonetheless. We've heard about AI in lots of industries in recent months, so we're bound to see the topic crop up more and more in gaming over the coming years.