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The CEO of Electronic Arts revealed at the Morgan Stanley Technology, Media & Telecom Conference yesterday that Apex Legends will ‘expand beyond the traditional battle royale universe’ later this year,’ as the publisher looks to grow the game’s audience in the coming months.
Andrew Wilson revealed that Respawn’s title is one of the most successful new IP launches of the past 10-15 years, and has established a dedicated community of “hundreds of millions of players” during its five years on the market.
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If you’re thinking about streaming services which are dealing with 40% and 50% churn, we’ve got a core community in Apex that has 75% retention over the course of a five-year period – it’s an incredible franchise. But in the growth of franchises, we do see ebbs and flows, and where we’ve gotten to with Apex, is we’ve got that first cohort of community that have been with us now for five years, and it’s big, it’s large, it’s global and it’s deeply engaged.
Looking ahead to the next five-10 years, EA aims to make Apex Legends more accessible to players, and this includes growing the experience beyond its battle royale trappings.
It’s an incredible game, it’s a core game, it’s not for the faint of heart when you come into it, and that’s part of its charm and part of why people love it. But job number one for us is, how do we make that a little more new player friendly? And that’s what you’re starting to see, you’re starting to see it with Season 20, which is really built around how do we drive more acquisition and more engagement.
And I would say the early signs of that have been very promising. We’re starting to see numbers that are more like the numbers that we’d seen at the peak. The next phase will then be, how do we think about more modalities of play, how do you expand beyond the traditional battle royale universe? And we’ll start to see that in the coming year.
Apex Legends launched in February 2019 for PS4, PC, and Xbox One, and has since been optimised for PS5 and Xbox Series X/S. The game continues to receive strong support from EA, with new seasons frequently added to the game that include new maps, playable characters, weapons, and more.
[Source – VGC]
