Time to tap into the Asian market
- MY.GAMES has partnered with games marketing company, Flexion
- War Robots will join other stores in Q4 2024
- Flexion has partnered with many big companies like King and Scopely as well
MY.GAMES has just announced that they will be expanding their reach to new audiences thanks to a partnership with Flexion, which is a leading company for the marketing of games. With more than one billion players across its catalogue of 50+ titles, MY.GAMES has already cemented itself as a powerhouse. This collaboration is beginning with the addition of the studio’s most popular game, War Robots, on Samsung Galaxy Store, One store, Xiaomi and Huawei App Gallery in Q4 2024.
War Robots is one of MY.GAMES’ most successful titles, attracting over 270 million registered players in the decade since its release, and generating more than $900 million in revenue. This collaboration with Flexion could bring further growth by tapping into alternative markets, as working with them typically results in a 10% boost in incremental revenue compared to using platforms like Google Play alone.
With War Robots already having strong footholds in markets like the US, Japan, Germany, the UK, and Korea, the partnership is expected to not only fortify its position in these regions but also unlock new opportunities across Asia. You can expect to see a flurry of new players join as the title hits brand-new markets.
From MY.GAMES’ perspective, this partnership is quite an impressive strategic move as it will help widen their user base and diversify revenue streams. While only War Robots is included for now, future additions could mean that more titles within their portfolio hit bigger milestones.
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As for Flexion, they’ve been known to help developers tap into greater success by migrating outside the conventional platforms like the App Store and Google Play. Just in the past year, the company has built partnerships with other industry giants such as King, Scopely, Kabam, and Jam City.
Get ready for War Robots' addition to more storefronts soon. You can download the title right now by clicking on your preferred link below. Visit the official website for more information.
Tanish is a freelance writer who's an absolute Marvel nerd. If he's not writing, he's probably rewatching anything related to Marvel so that he can spam his friends with theories. And if not that, he can be found gaming on his trusty PS4. While gaming is a passion for him, he also loves science and hopes to become a neuroscientist one day.