Xbox Exec Showcases Incredible Avowed Advert In Times Square

Things may feel a little quiet right now considering how close we are to Xbox's big Avowed launch this month, but marketing on the game might just be about to heat up. The Obsidian RPG is now the star of a huge animated billboard in Times Square, as Microsoft's "global media campaign launches" this week for the upcoming title.

Initially posted by the studio and then shared by Microsoft's Aaron Greenberg, the Xbox exec added a little extra context that points towards us seeing more Avowed being blasted into our faces in the coming days. Here's the advert, in both animated and still form:

And here's what Greenberg added via their personal post:

"Big Avowed Times Square anamorphic billboard is live. Our global media campaign launches tomorrow, play 5 days early on Feb 13th!"

This is certainly an eye-catching ad, and given how long we've been hearing about this game in bits and pieces over the years, it's nice to see some proper mainstream marketing ahead of launch. As Aaron says, players can get early access from February 13 or play the standard edition via Xbox Game Pass Ultimate on February 18.