Reaction: Like It Or Not, Xbox Has Gone Full Throttle On Multiplatform

We've known for a good while now that Microsoft wants Xbox to be more than a console, but up to this point in time, its messaging around that pursuit has been quite vague. It's always felt like the company wants to keep its loyal fans happy, while also adapting and growing Xbox as a business, which hasn't always been the easiest tightrope to walk on. Today though... today it feels like Microsoft has fully committed to a different future for Team Green - Xbox is no longer just a console, it's much more than that.

Yep, if you haven't seen the news already, Microsoft has unleashed a multi-pronged marketing campaign that serves to highlight any gaming device as a potential Xbox. Of course, the team has avoided using other console platforms in its advertising — for obvious reasons — its 'This Is An Xbox' campaign focuses on PC, Mobile, VR and pretty much any other electronic device that could slot into one of those categories. Xbox Cloud Gaming is obviously another push here; that tech can be used on nearly everything at this point.