Pixel P&L: Desi Gamers’ Trip To the Free Fire World Series in Brazil Grabs Eyeballs

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Good morning. Despite Free Fire being unavailable for download in India, Desi Gamers (a popular Free Fire content creator) was invited to experience the Free Fire World Series in Brazil. With over a million views on his videos from the event, along with a high profile collaboration, it's clear as day that Indian gamers are still very much hooked on Garena's Battle Royale title.

In addition to the details of Desi Gamers' recent travels to Brazil, today's edition will touch upon the pros and cons of Denuvo, while bringing you upto speed with what KRAFTON, Nazara and MOONTON are upto.

Desi Gamers Takes India to the Free Fire World Series Stage in Brazil

Amit Sharma, widely known as Desi Gamers, recently represented India at the prestigious Free Fire World Series (FFWS) in Brazil, the largest esports tournament in the world. Managed by OP Gaming, the gaming division of OpraahFx, Desi Gamers was invited for an exclusive experience, showcasing the event’s grandeur to his massive fanbase.

Desi Gamers delighted Indian audiences with behind-the-scenes insights into the tournament and a standout moment featuring a collaboration with DJ Alok, Free Fire’s iconic in-game character inspired by the renowned Brazilian DJ. Their joint videos garnered over a million views, amplifying excitement among global fans and underscoring Desi Gamers’ influence as an ambassador for Indian gaming.

Reflecting on his experience, Desi Gamers called the FFWS an unforgettable opportunity, highlighting the thrill of connecting with international esports players and witnessing the electric atmosphere firsthand. He continues to bridge the gap between Indian gaming and the global esports scene, reinforcing his status as a gaming icon.

The FFWS 2024 concluded with Brazil’s Fluxo taking the championship crown, epitomizing Free Fire’s competitive spirit.

Is Denuvo Worth the Cost for Game Publishers?

A recent study sheds light on the economics of Denuvo, a popular DRM tool. While it can protect up to 20% of a game's revenue from piracy in the critical first weeks after launch, its long-term effectiveness diminishes. With high costs and potential technical drawbacks affecting user experience, the study suggests that publishers reconsider keeping DRM active beyond the first three months.

Read the full story and dive deeper into the data-driven insights here: The Economics of DRM.

CookieRun India Announced with 1 Million Pre-Registrations

KRAFTON India and Devsisters unveiled a culturally localized version of the popular CookieRun series at an event in New Delhi. The game, which blends casual runner gameplay with Indian-inspired cookie characters like Gulab Jamun and Kaju Katli, will be available for Android and iOS starting December 11, 2024.

At the launch, Minu Lee, Head of Publishing at KRAFTON India, emphasized the game’s tailored approach for Indian audiences and outlined KRAFTON India’s ambitious plans for 2025, which include releasing 3-4 new titles and investing $140M in Indian startups.

MOONTON Taps Shikenso Analytics to Boost Sponsorship Insights for M6 World Championship

The collaboration leverages Shikenso’s expertise in AI-driven analytics to provide comprehensive insights into sponsorship performance and audience engagement during the tournament. Shikenso’s tools analyze and measure the visibility of each brand on streams and social media, creating a detailed dataset that quantifies the event's value generation for individual brands with precision.

Nazara and Lysto Unveil Blockchain-Based Growth Protocol at India Blockchain Week

The Growth Protocol is an L1 blockchain infrastructure tailored for digital marketing and growth applications. Debuting at India Blockchain Week, the protocol aims to transform Web3 marketing by enabling decentralized, trustless interactions and empowering users to manage their digital identities. A private testnet and a proof-of-concept loyalty dApp for game marketing highlight its practical applications. Spearheaded by teams with experience at Microsoft and Google, the initiative is set to deliver transparency, equity, and value to Web3 marketing ecosystems while fostering collaboration with developers and marketers.

There’s a gene in the human body named after the popular video game series Sonic The Hedgehog. It’s called SHH and is responsible for the way our limbs and organs grow. The gene was named by Robert Riddle, a postdoctoral fellow at the Tabin Lab, after his wife came home with a magazine containing an advert for the first game in the series, Sonic the Hedgehog (1991).

An Adventure’s No Fun If It's Too Easy

Sonic the Hedgehog