LEGO Horizon Adventures Is Getting a Surprisingly Huge Marketing Push

Sony clearly believes LEGO Horizon Adventures has the potential to significantly grow the popularity of Guerrilla’s franchise, because it’s giving the game a surprisingly big marketing push.

A new trailer, featuring the song Tubthumping by British band Chumbawamba, is running in movie theatres and on television. It’s only a 30-second spot, but it’s alarmingly well produced, with Aloy’s voice actor Ashly Burch really relishing this alternative take on the role.

Unlike most first-party PS5 games, this will release on PC and Nintendo Switch on day one, a clear indication that Sony’s willing to look outside its own ecosystem in order to grow its brands.